1. Projector on the side of a building – I’m sure that there’s places around your city that have large flat surfaces, right? Well, take yourself to those areas at night with a projector and have your video reel (or a specific item you’ve created) show on repeat on the side of the wall. People driving by will not be used to seeing this type of advertising and they’ll remember it and talk about what they seen to their friends.
2. Electronics department takeover – Get in touch with the owner of a local store with an electronics department and get your video demo reel (or full feature length work you’ve done) shown on the televisions. People are used to seeing cartoon movies showing on the television screens, so imagine how nice it’d be for them to see something awesome like your demo reel.
3. Create educational products – If you shoot music videos on a regular basis, you have a wealth of knowledge about shooting music videos, right? No matter what type of freelance video work you do, you’re able to take the camera and turn it on yourself, sharing your knowledge of being a freelance videographer. This will have people view you as an authority figure and boost peoples opinions of your work.
4. Stock Video Footage – I’m sure you can look at tons of video you’ve shot and find clips and segments that you never used but looked awesome, right? Maybe you’ve got a timelapse shot of clouds in the sky or leaves blowing in the wind. Take those and upload them to sites like VideoHive, giving you the opportunity to make some money off of your extra work plus getting your name out in a different area.
5. Hold a guerrilla movie screening – Make some fliers with subliminal messages on them, spread them around your town letting everyone know that there’s going to be a mystery screening and they’re invited. This will peak their curiosity and you’ll have people lining up to watch your work. This works best if you’ve actually done a lengthy piece so people aren’t upset they showed up for a 5 minute demo reel.
6. Start your own internet show – Pick a topic you really love (for instance, I love MMA so I’d choose MMA as a topic) and do a weekly ‘internet tv show’ on it. Make sure you’re shooting in the highest quality possible and you could even use video transitions from VideoHive to really make your videos feel like a television show. Add in the “shot by” information into each of your videos at the end as well as in the description. You’ll build up a fan base for your show and add additional authority to your videography work.
7. Shoot an important event – News stations want to have the “first look” at any big news that happens, so if you’ve got your camera out and you’re able to shoot an event and submit it to the news, you have a chance of getting your video aired live on the air, plus on their website. Hell, you could even stage a fake protest outside of your offices and film it, submit it to the news and see if they’ll believe that it’s a legit protest. A win/win for your business!
8. Flash drive business cards – Everybody has business cards, but not everyone has a flash drive that they give to prospective clients. Your potential client gets something unique (custom printed USB Flash Drives can be purchased here, for instance) and they also have a free flash drive to use afterwards. Giving these to potential businesses as your business card will get their interest peaked and they’ll be much more likely to look at your video reel on the flash drive.
9. Support a worthy cause – Yes, I am saying that you should get out there, find a cause you believe in and shoot some promotional videos for them for free. This will take some time, but the results outweigh the time you spend working on the project. From the free publicity that comes with working for a worthy cause to the promotion that the company will give you (they’ll be quick to tell others who did their video and how awesome you were). Invest the time now and reap the rewards.
10. FLASH MOB! – Get some friends together, learn a dance and hit the streets. Take your camera with you and make sure you get shots from a few angles, blend the video together and submit it to online video sites like Youtube, Vimeo, etc. Here’s a step by step guide to planning an awesome Flash Mob to get you ready to hit the streets!

Share your thoughts

Feel free to send a message on Twitter and let us know what you think. Do you have specific videography marketing tips for freelancers? Let us know and if we do a follow up article, we can share your tip and give you credit for it as well.

This post is part of our “Guerrilla Marketing Tactics” series – you can view the previous articles below.

• 10 guerrilla marketing tactics for designers
• 10 guerrilla marketing tactics for illustrators
• 10 guerrilla marketing tactics for copywriters
• 10 guerrilla marketing tactics for photographers

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I know not many places spend time talking to freelance photographers specifically, so I want to make sure that you know you’re appreciated and I promise to give more content to freelancers across the board, not just designers and developers like those other blogs do.

Below are ten guerrilla marketing tactics specifically for photographers to consume and try out whenever you have the time. If you do try these marketing tactics out, send me a message on Twitter and let me know how it goes!

1. Shoot Random People – No, I don’t mean giving away a free photoshoot to random people, I mean getting out into different events and places in your local area and offering up a free photo to people you see. For instance, at a pumpkin patch you could offer up your services to take a free photo of someones child with their pumpkin and email them the shot free of charge. If they like it, they’ll have your info right there in front of their face.
2. Showcase your work OFFLINE – You should showcase your work in as many places as possible so if you hang up prints of your work in your house or office people will notice it every time they come around and will usually comment on the photo, especially if it’s a good one, which opens up the lines of communication.
3. Showcase your work ONLINE – Sign up for sites like 500px & Flickr, etc. The more places you can showcase your work, the better your chances of being seen. Have an iPhone? Start taking instagram photos.
4. Stock Photography – Not only does stock photography allow you the ability to make some spare change from your work, it also gets your face out into the public in an area that you might never have been noticed before. Sell the shots for $1 per download on your site, attract links to that page and grow your exposure.
5. Textures For Designers – Another way to get some exposure for your stock photography is by taking texture shots and giving away downloads for designers to use. Freelance designers LOVE free textures (ask Lost & Taken) so this will give you more exposure and get more eyes & links pointing to your site.
6. Exchange Photos for Promotion – Do this selectively because you don’t want to get wrapped up doing work like this all the time, but it can definitely help exposure. If you’re a wedding photographer, head over to your local cake bakery and offer to take photos of their cakes for free in exchange for a bit of promotion in their shop (a book of photos you’ve taken on the counter, business card stand, etc).
7. Project 365 – These types of photography projects are pretty big among photographers but the amount of people who actually finish the photo-a-day series is so small that you’ll stand out and build a reputation of reliability within your community.
8. Join Photography Forums – Networking with other photographers can bring in additional work if there’s something that lands on a photographers desk and they cannot complete it. Being on forums also allows you to build a name for yourself in the industry as someone who gives tips and input and you can also ask for advice and tips from other great photographers. Again, the links back to your own website are good for search engines as well! Check out Digital Photography School’s Forums for a great, active forum to network on.
9. Photograph sporting events – If you have a child in school who plays sports, why not take your camera with you and take photos of the games? Give them to the school so they can showcase them in their newsletters, on their website, etc.
10. Moo cards – Forget your regular business cards. They’re outdated and they don’t give you the ability to showcase your photography work like MOO Cards will. Pick a different photo for each business card and get allow people to see a different image every time they take a card from you. Hold them out like a deck of cards and let the person pick their favorite – they’ll laugh and it’ll put a lasting memory in their head about you and your business.

Share your thoughts

Feel free to send a message on Twitter and let us know what you think. Do you have specific photography marketing tips for freelancers? Let us know and if we do a follow up article, we can share your tip and give you credit for it as well.

This post is part of our “Guerrilla Marketing Tactics” series – you can view the previous articles below.

• 10 guerrilla marketing tactics for designers
• 10 guerrilla marketing tactics for illustrators
• 10 guerrilla marketing tactics for copywriters

Use coupon code "GuerrillaFreelancing" and get your first month for 1 penny!

Look Better Naked

Golds Gym Houston put out some billboards that said “Look Better Naked” and the people took them quickly, posing for photos and posting them on various blogs and message boards, giving Golds Gym Houston a lot of free publicity.

Sea Life Holland

In the Netherlands every time it rains there is a hidden message that appears on the streets, “Sea Life never lets you go”. The beauty of this guerrilla marketing tactic lies in it’s simplicity & it’s clean nature – when it’s not raining nobody sees it, so it doesn’t cause problems on regular days.

Hot Wheels

So apparently there are a bunch of Hot Wheels guerrilla marketing examples popping up lately and it’s nice to see that even though this one obviously cost a bit more money than most guerrilla marketing tactics, it’s still attention grabbing and something you would remember when you’re driving down the freeway.

Iron Kore

When you find high quality guerrilla marketing examples you generally see ones like Iron Kore who connect with their target market in ways that no one else is. Below you see two cinder blocks that have ads printed on them and if you bring them into the gym you get free membership. Simple, but it connects with the target customer perfectly.

Superette’s Short Shorts

Kiwi retailer Superette wanted to advertise their short shorts sale so they did so in the only way a true guerrilla marketer knows how, they manipulated benches and cause them to imprint the ad right on peoples legs when they sat on the bench and were wearing short shorts. Simple, clever and grabs attention.

Penguin book Classics

In order to promote the Classics from Penguin books, this guerrilla marketing campaign takes to electronic stores where it places some pretty nice looking typewriters in the midst of the new laptops so that way when people are browsing the store they’re reminded of the Classics and reminded that there are still books to be read. Go read a book!

Before I Die…

In the image below you can see the after effects of a campaign that gets the entire city involved, turning a worn down and graffiti covered building into a giant blackboard that people can write their hopes and dreams on. What do you want to do before you die?

Amnesty International

According to Amnesty International, migrant workers are treated like machines or in some cases even worse, so in order to let people know about this, they dropped off dozens of boxes in South Korea.

Adelaide’s Movie Festival

Normal run down bus stops were transformed into classic movie theaters, equip with the red curtains, comfortable movie theater seats & a flat screen that was showing movie trailers, all in order to promote the Adelaide Movie Festival.

Beautiful Rubbish

As part of the Beautify Your City campaign in Auckland, New Zealand, there were trash bags transformed into bushy hedges so that way you can see just how nice the side of the curbs look if they aren’t littered with regular trash bags. Simple execution and a simple solution to a pesky problem.

Thanks to Guerrilla Comm, Invisible Red & Wooster Collective for posting these awesome guerrilla marketing examples along with all of the others you post.

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It’s come to my attention recently that freelance writers are often overlooked on freelance blogs so I am going to make it a point to do more articles geared towards the freelance writers who read this blog because I appreciate you so much and want to do everything I can to help.

So in order to help, here’s some awesome guerrilla marketing tactics you can start using today to make some more money from your freelance writing business

1. Copywriters Pencils & Pens – Yes, people have been using this method of advertising for years, but when have copywriters actually put this guerrilla marketing tactic to use? Now, I’m not talking about the cheap Bic pens that come in 10 packs at the checkout lane of your grocery store, these pens need to be expensive. The more expensive the better. Send the pen, with a hand written note to potential clients and it’s sure to grab their attention.
2. Social Short Stories – Being a copywriter, you can showcase your ability to string together words, even in smaller forms, and put together a story that’s sure to capture attention. Why not set up a Twitter account and write a book, one tweet at a time, making sure that every tweet is the highest quality possible.
3. Hand written notes – Odds are, you write a lot of your copy directly on a computer/laptop/tablet/etc, but how many times do you think that potential clients have received hand written letters from copywriters who are looking get hired on as the copywriter for their business? Hand written on the envelope, hand written note on lined paper & a business card inside and you’re sure to stand out.
4. Hand designed website – Speaking of having something hand made and standing out, why not have your website that showcases your copywriting work be created by a designer who loves making things that look hand made? Most copywriter websites I see have the same setup and style, so stand out in ever medium possible, including the design.
5. Donate 10,000 #2 Pencils to a local school – A copywriter giving away the very thing that allows him/her to write in order to allow the youth to learn how to write … Seems kind of like a no brainer, right?
6. Guest post on blogs – A tried and true method for writers is blogging on related blogs as a guest author. The twist is that you shouldn’t be focusing your time on freelance blogs or writers blogs, but focus on the blogs that cater to your potential audience – if you’re a childrens book writer, write blog posts for parents blogs, if you’re an ad copy writer, spend some time on business blogs that cater to the businesses you’d like to write copy for.
7. Give away free ebooks – One way that a lot of freelancers and website owners build traffic and awareness is by giving away free ebooks. I’ve done it here on Guerrilla Freelancing twice and they’re two of the most visited pages on the site. The ebook doesn’t have to be long (5-10 thousand words), but make sure it’s packed with value that your viewers can get some use out of.
8. The money is in the list – We have an email list here on Guerrilla Freelancing and pretty much every other website on the net has one (if not, they should). We have them for good reason, they work great for connecting with people who read your website. Set up a newsletter and send out tips and information that your target market would enjoy and build trust and rapport with them so when it comes time to promote yourself, it’s not falling on deaf ears.
9. Give it away for free – A tried and true method of guerrilla marketing is by giving something away for free. If you write a book, give away a free chapter or hold a contest and give a free copy of your book to a certain amount of readers. Don’t have a book to sell but you’re selling your services? Give those away too. Hold a contest and require a couple sentences from entrants explaining why they’d like to win (this helps get truly interested people) and you get to pick winners from the best answers (which means you get to work on interesting projects).
10. Run your own blog – Guest blogging is great, but instead of just having a website up selling your services, why not attach a blog to it and write about the topic that will attract your best type of clients? I know it seems like a no brainer, but it’s one that’s often overlooked. Blog daily, even if it’s just a couple hundred words and build a loyal following (and great search engine rankings) along the way.

This post is part of our “Guerrilla Marketing Tactics” series – you can view the previous articles below.

• 10 guerrilla marketing tactics for designers
• 10 guerrilla marketing tactics for illustrators

Use coupon code "GuerrillaFreelancing" and get your first month for 1 penny!

The main goal of this website is to help you build a solid, thriving freelance business and by equipping yourself with guerrilla marketing tactics like these, you’re going to be able to market your business a million times better than your competition.

This ebook is free of charge. Download it, share it, print it, give it away. If you want to give this book away as a “bonus” for an ebook you’re selling, you are more than welcome to. All I ask is that you don’t sell it or publish the content on your website.

Right click the button below and hit SAVE AS

DOWNLOAD “50 GUERRILLA MARKETING TACTICS FOR FREELANCERS” NOW!

Oh, and if you find this useful, clicking the a button below would be awesome!

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Quick Overview

• The purpose of the marketing – The physical action you want your prospect to take.
• How you’ll achieve this purpose – your competitive advantage and benefits.
• Your target market – who are you aiming to benefit?
• The marketing weapon you’ll use – online, offline, magazine print, ect.
• The niche and your position and what you stand for.
• The identity of your business – Not who owns it, but what you stand for.
• Your budget – This should be expressed as a percentage of your projected revenue.

The purpose of the marketing

This is the introduction to your guerrilla marketing strategy and will be an outline of what you’re planning to gain from your marketing efforts. No need to over think it, just write down a sentence that outlines what you want to gain (more exposure, more money, more free time, etc)

The purpose of GUERRILLA‘s marketing efforts is to double the profits made in 2010 within the next 12 months

How you’ll achieve this purpose

How are you planning to accomplish your targeted goals? What can you outline, in a simple sentence that will explain what you’re going to do in order to build towards your marketing’s purpose that you outlined in sentence #1? Remember that people buy benefits, not features, so this sentence should outline the benefits you’re going to give your clients.

I will achieve my guerrilla marketing goals by positioning my blog designs as a much needed pillar in peoples businesses that will not only present their websites in a professional way but also increase their earnings

Your target market

This sentence in your guerrilla marketing strategy is going to be one of the most laser focused because generalizing your target market isn’t going to work. You need to have pin-point accuracy when describing who you’d like to work with. Throwing a fishing line out into the Atlantic ocean without doing any research on the area you’re in could get you some bites, but you could receive a lot better results by studying the bate that fish in that area like the best and targeting those fish specifically.

The target market that I am offering my services to is bloggers who are looking to grow the income they make with their blogging

The marketing weapon you’ll use

This could be in the form of advertising banners, marketing with business cards or any other form of guerrilla marketing you can think of. General ideas are good, but laser focus is great.

This will all be accomplished by leaving regular comments on blogs I’d like to redesign for a month before I contact the owner, so they already know my name and face

Your niche, your position & what you stand for

The niche you inhabit is close to your target market but has a slightly different approach to figuring it out. If you’re a mechanic, your niche might be upper class single women. Your position and what you stand for is going to outline what you’re offering to benefit the client and reaffirming why they should be hiring you.

The niche that my company inhabits is the blogging industry. My position will be that of a high quality design company that allows clients to increase their branding across the internet and increase their profits made from their websites

The identity of your business

Your identity is what your company is known for and what people will remember you by. Remember that an image and an identity are two completely different things. An image is a false idea of what your company is about that you portray to your clients while the identity is what the truth behind your company really shows.

Our identity that clients remember us by will be of a company that delivers high quality design work and has great communication skills

Your budget

The goal of your budget shouldn’t be to throw a big dollar amount into it and hope that it sticks. You should be aiming to put some initial funding in (if required) and then fund your marketing by the profits that you bring in, this way you know if your marketing is working or not and you’re not throwing dollars into a marketing plan that isn’t generating results.

My budget will be $100 to start and then 5% of all business that my marketing plan brings into my business, for as long as the marketing strategy works

Overview

Now that you’ve got your specific sentences together, lets put the pieces of the puzzle together and see what type of guerrilla marketing strategy you’ve come up with. Remember, if you don’t have any solid ideas on actual guerrilla marketing tactics to use, we’ve got a nice supply of them around the site you’re more than welcome to borrow The entire guerrilla marketing strategy I wrote for this article is below so you can see how it looks when it’s all put together.

The purpose of GUERRILLA‘s marketing efforts is to double the profits made in 2010 within the next 12 months. I will achieve my guerrilla marketing goals by positioning my blog designs as a much needed pillar in peoples businesses that will not only present their websites in a professional way but also increase their earnings. The target market that I am offering my services to is bloggers who are looking to grow the income they make with their blogging. This will all be accomplished by leaving regular comments on blogs I’d like to redesign for a month before I contact the owner, so they already know my name and face. The niche that my company inhabits is the blogging industry. My position will be that of a high quality design company that allows clients to increase their branding across the internet and increase their profits made from their websites. Our identity that clients remember us by will be of a company that delivers high quality design work and has great communication skills. y budget will be $100 to start and then 5% of all business that my marketing plan brings into my business, for as long as the marketing strategy works.

I’d love to check out your guerrilla marketing strategy or hear if this helped you to form a plan on how you’re going to market your business in 2011. Feel free to leave a comment or drop us a line any time.

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1. Jesse (Mixed Medium)
2. Onno Knuvers (Toon Packs)
3. Rebekah Schiffer (Rebekah Schiffer)
4. Michael Fröse
5. Luis Lopez (Creadictos)
6. Stephen Chiu (Binary Edge)
7. Stephanie Graham (Stephanie Graham Photography)

Note: Seven were picked because only seven people submitted the form for a chance to win, so instead of keeping two out of the loop and only picking five, I’ll be doing a guerrilla marketing campaign for each of these companies – I appreciate you all taking the time to submit the form and for being loyal readers here

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We’ve published a couple articles on guerrilla marketing for designers and guerrilla marketing for illustrators before, but we’ve never done a guerrilla marketing post of this size – until today. Go big or go home! I hope you find some of these ideas useful and if you put any of them to use, I’d love to hear about it.

1. Street Stencils – Pick up a few cans of the Rustoleum landscape chalk spray from Amazon and create a stencil out of a cardboard box with your website URL on it. Grab an orange worker vest and hit the streets, putting your box with your website url cut out of the bottom onto the ground and then spraying it with the landscape chalk, leaving behind your website url (and maybe a funny saying or image if you want). The spray lasts for 15-30 days on grass when exposed to traffic and weather, so it should last around the same amount of time on the street.
2. Let the balloons do the talking – Place your business card (or a hand written note) inside of a bunch of balloons and then let them go into the air – between 50 and 100 balloons should do the trick. Then, when your balloons bust, or fall to the ground, people will find the cards/notes. You could also get your logo printed on the balloons.
3. Writing on a dirty car – We’ve seen the cars that say “Wash Me” written by someones finger, but what if you purposely got your car muddy from top to bottom and placed it in a well trafficked area (shopping center parking lot maybe?) and wrote something along the lines of “We like getting dirty” and have a website link to a community driven website that caters to mud bogging.
4. Washable Glow in the Dark Paint – This is another one you can use your car for. Find a parking lot that’s busy at night (movie theater or something similar) and put some writing on your car advertising your business/website/ect. The next time it rains, it washes off and you’re good to go. You could even get an old beat up car and completely fill the inside of the car with words and writing – grabbing the persons attention and having them up close to the car, which will cause a scene and get even more people to check it out.
5. Hunting for Freebies – If your target market is females, why not spend a few hundred dollars and buy a couple designer purses. Once you’ve got the purses, put your business card inside of them and place them in various areas around your city – in the open, so people can see that they’re there. Then, put a sign up at a store where people frequently shop (a purse shop would be perfect) and let people know that there’s X amount of purses spread across town with a few hints. If you got together with the store owner ahead of time and bought the purses from them, I’m sure they’d give you as much promo as possible with their store visitors ahead of time too.
6. Stretching your dollars – Print a custom design on a piece of spandex material that has a dollar bill design on one side and your website link and the words “We’re helping you stretch the dollars your business spends”. You can leave these on counters like you would normally do business card marketing or you could even mail the pieces of material to businesses you’d like to do business with.
7. Koozies at a street fair – In the summer, it’s hard to keep beverages cold, so why not get some custom printed koozies to pass out to the people walking around wishing their beer was still cold? It’s a long lasting piece of advertising and at places like street fairs, you’re bound to find a business owner or two who’s running a booth and needs what you’ve got.
8. Lose your wallet on purpose – You can generally find a wallet at any dollar store, so load up on 20-30 of them, put a business card or two in, with a custom printed business card that is made to look like a coupon, giving the person a 20% discount on your services if they return the wallet (or keep the wallet and lose out on your awesome services).
9. Custom Toilet Paper – Get some custom printed toilet paper done and head to a store that has public restrooms. Add your rolls in and know that people will see your advertising at all times of the day. Writing the words “Here when you need it most” with a link to your website, you’re sure to get a few laughs and some traffic to your business.
10. Put a P.O.S. car to good use – Do you own or know where you can buy a P.O.S. car for a few hundred dollars? If so, get it ready and find classic car shows in your area, drive your car right into the middle of it all and park it. Then, ensure you’ve got a sign or a sticker (or 10) on your car with your website and the words “We help you stand out from the crowd online too”.
11. Testimonials in the wild – Do you have satisfied customers? You should. If you do, ask them for permission to use a testimonial they write for you as a way of advertising. Where do you advertise the testimonials? On your site? Sure, but why not think outside of the box. Print out a simple piece of paper from your printer with their testimonial on it in large letters, with your url under it. Make 100+ copies and put them up around town.
12. Power Wash Stencils – Are you a green supporting company who is a bit too scared to try the #1 guerrilla marketing tactic on this list? Well then, get a custom stencil created with a few words promoting you as a green company, with a link to your website and power wash the dirt off of a wall or the concrete on the sidewalk. The world is a bit cleaner, and you’ve got ad space for as long as that area stays dirty around it.
13. Send potential clients a birthday card – By finding out the birthdays of your potential clients (either via online channels like facebook & myspace or flat out asking them what their birthday is), you’re able to send them a birthday card to them on their birthday – surprising them and letting them know that you’re not just after their cash; you want to be their friend too. Where you write your name on the envelope, just include your website url as well and make sure the card itself is ad-free so they put the card up and see it for as long as they have it on their shelf, fridge, entertainment center, ect.
14. Print your own newspaper – If you run a blog, why not take 10-20 of your best articles and turn them into an actual newspaper? You could get 1,000 newspapers printed for around $390, placing them around the city in areas where your potential clients/reader travel. Make the front page headline catchy and inviting, ensuring that people will pick them up – make sure the word “FREE” is printed in large bold text as well so people know to pick them up. Put a coupon or two inside for your business as well – maybe even use a whole page to give out coupons so they can share the coupons with friends.
15. Bikini Car Wash – If your target market is males, why not hold a free bikini car wash and have a large banner behind the area you’re washing the cars with your business information on it? You could also pass out business cards or other promo material – they’ll be thankful to take whatever you give them if their car is being washed by girls in bikinis.
16. Custom Pizza Box Printing – For around $500 you can have 1,500 pizza boxes created with your logo and design on them. Find a locally owned pizza place in your city and offer them the boxes, which is something they’ll gladly do since the money that the boxes cost will not come from their own pockets.
17. Take a photo for free – If you’re a photographer (or even halfway decent with a camera), head out to festivals and other areas where families gather together and ask people walking with their children if they’d like a no questions asked photo to be taken & emailed to them. In turn for giving them a free photo, you’re also marketing your services (as well as building up an email list – when you send the photo, ask if they’d like to be added to your email list for discounts and other information).
18. Take free ice cream to their offices – Is there a client you’d love to land? If so, find out how many people are in their offices on any given day and buy enough ice cream to give everyone in the building a free ice cream cone. Hire a vendor or borrow someones movable ice cream stand and take it right to their office as a surprise – nobody can resist free ice cream.
19. Custom printed coasters – Hit up bars, restaurants and other areas of dining that you think your target market will frequent and get permission from the owners to leave your custom printed coasters on their tables. They’re reusable and they’re going to help keep the tables a bit cleaner for the people who have to clean up at the end of the night – win/win situation.
20. Free water bottles on hot days – Find a downtown area with a lot of foot traffic (maybe even in front of a business that you’d like as a client) and have coolers full of custom printed water bottles. You can get 200 for around $200 and you’re able to have a lasting impression on everyone who takes the water bottle – it’s reusable and it’s sure to cause some word of mouth marketing every time someone asks where they got the water bottle from.
21. Pay for the initial meeting – No, I don’t mean to buy the potential client coffee (although you should if you’re meeting somewhere that sells coffee, beer or any other type of drink). What I am saying is to tear a $20, $50 or $100 bill in half, attach it to your mailing items and tell the potential client that you’ll give them the other half if they have a 30 minute meeting with you. It’ll grab attention and is definitely a guerrilla marketing tactic your competition isn’t doing.
22. Let your customer set the price – Try this out every once in a while – let your customer pick what they pay you. Don’t give them a guideline of normal rates, just let them pay what they think your services are worth. If you’re able to detect if the client is a good person during your meetings, then odds are they’re going to either pay very close to what your rates are or sometimes they’ll even pay more. This works best with repeat customers since they know your rates and you already know how they are as a person from your first job.
23. Get a street team – A simple way to get 10-20 people to promote your business for you is to offer each of them something for free (free t-shirts, exposure on your website, ect). Get them together, give them some flyers and let them hit the streets, wearing your company t-shirts and passing out your flyers.
24. Give away good fortune – Have you ever thought about using a guerrilla marketing tactic that utilizes good fortune as gifts to potential clients? Why not get 100 custom fortune cookies to send to the office building of a potential client – with up to 5 custom messages & dipped in chocolate, you can’t go wrong.
25. The perfect match – For this guerrilla marketing tactic, you’re going to purchase custom match boxes (32 matches in each box – $44 for 50 match boxes) and get the words “The perfect match for your business” printed on it, with your website link. Find out if bars or other areas where people are smoking would mind if you had them there for their patrons to use for free & you’ve got instant, in-your-face advertisements.
26. Being cool only lasts so long – This summer, on any hot day, why not get an ice sculpture created to look like a business man/woman and have it standing in the middle of a crowded area in your city with a scarf & winter hat, along with a sign in front of it that says “Being cool only lasts so long – we’ll prolong your coolness” and a link to your website.
27. One giant snowman – Keeping up with the idea from the previous guerrilla marketing tip, why not take some time and build a gigantic snowman (10 feet tall or larger) in a high traffic area with a sign in front of it promoting your company. A catchy tag line on the poster in front of the snowman would work well. You could also build any other kind of snow sculpture and use a stencil to spray words directly on it.
28. Mouse pad advertisements – If you’re marketing yourself as a web designer or a copywriter for the web, why not get some custom printed mouse pads and send them out to potential customers? Send 10 to each office with a note that says something along the lines of “…Just wanted to say hello”. Make sure the design for the mouse pads are great (preferably targeted towards the type of business you’re sending them to) and they’ll be sure to use them – while staring at your design and website url every day while at their computer.
29. The writing is on the wall – Grab some good old fashioned chalk (and a store owners permission) and write “The less we spend in advertising, the less our _____ have to cost”. It shows that your ad is free and it will also get peoples mind wondering what it is you’re selling (make sure your domain is written somewhere on there).
30. Extra large laptop – This is one you’ll either have to break out your own power tools for, or hire a company to build it. What you’re going to do is create a large 20′x20′ laptop, equip with lights inside of it to light the screen and keys up at night – with a projector playing an ad video for you, or just have your website up with your url large at the bottom.

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I’ll be picking random winners from those who fill out the form below. As you can see, this isn’t a contest where I ask for tweets or require that you sign up for a newsletter (we don’t even have a newsletter here at the present moment). This contest requires you to put forth a little bit of effort.

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I’ll go over your notes and formulate a unique Guerrilla Marketing idea that fits within your budgets, target market and product/service. Your advice will be emailed to you as well as posted on the site. I will be posting the advice to showcase just how easy it is for freelancers like you and I to come up with unique, creative ideas on how to market our services.

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please note that the estimated reading time above is for the text only – if you watch all of these, it’s obviously going to take longer

Guerrilla Camouflage

Oreo Elevator

The Cool Hotline Brigade

Red Bull

The Tourist Lane

The VW Fast Lane

The Google Job Experiment

Live interactive billboard against aggression

Ninja Business?

Come on you preachers

Fitness First

BP Oil Spill – by Banksy

KLM Economy Comfort

Olympus Pen

Resident Evil

Converse

The Last Exorcism

City Harvest PSA

What if money grew on trees?

Movie Trailer Proposal

Diesel Facepark event

Poopvertising

Grolsch Hotline

Need For Speed

Primo – Take a moment and chill

What’s your favorite?

Like one of these more than the others? Let us know in the comments. Also, if you know of some cool Guerrilla Marketing videos, please feel free to share them

Use coupon code "GuerrillaFreelancing" and get your first month for 1 penny!