10 New Creative Guerrilla Marketing Examples
It’s been a while since we’ve featured some Guerrilla Marketing Examples so today we’re going to showcase 10 of the newer examples for your creative viewing pleasure. As a freelancer, you can take some ideas from these guerrilla marketing tactics and use them for your own marketing.
Look Better Naked
Golds Gym Houston put out some billboards that said “Look Better Naked” and the people took them quickly, posing for photos and posting them on various blogs and message boards, giving Golds Gym Houston a lot of free publicity.
Sea Life Holland
In the Netherlands every time it rains there is a hidden message that appears on the streets, “Sea Life never lets you go”. The beauty of this guerrilla marketing tactic lies in it’s simplicity & it’s clean nature – when it’s not raining nobody sees it, so it doesn’t cause problems on regular days.
So apparently there are a bunch of Hot Wheels guerrilla marketing examples popping up lately and it’s nice to see that even though this one obviously cost a bit more money than most guerrilla marketing tactics, it’s still attention grabbing and something you would remember when you’re driving down the freeway.
When you find high quality guerrilla marketing examples you generally see ones like Iron Kore who connect with their target market in ways that no one else is. Below you see two cinder blocks that have ads printed on them and if you bring them into the gym you get free membership. Simple, but it connects with the target customer perfectly.
Superette’s Short Shorts
Kiwi retailer Superette wanted to advertise their short shorts sale so they did so in the only way a true guerrilla marketer knows how, they manipulated benches and cause them to imprint the ad right on peoples legs when they sat on the bench and were wearing short shorts. Simple, clever and grabs attention.
Penguin book Classics
In order to promote the Classics from Penguin books, this guerrilla marketing campaign takes to electronic stores where it places some pretty nice looking typewriters in the midst of the new laptops so that way when people are browsing the store they’re reminded of the Classics and reminded that there are still books to be read. Go read a book!
Before I Die…
In the image below you can see the after effects of a campaign that gets the entire city involved, turning a worn down and graffiti covered building into a giant blackboard that people can write their hopes and dreams on. What do you want to do before you die?
According to Amnesty International, migrant workers are treated like machines or in some cases even worse, so in order to let people know about this, they dropped off dozens of boxes in South Korea.
Adelaide’s Movie Festival
Normal run down bus stops were transformed into classic movie theaters, equip with the red curtains, comfortable movie theater seats & a flat screen that was showing movie trailers, all in order to promote the Adelaide Movie Festival.
As part of the Beautify Your City campaign in Auckland, New Zealand, there were trash bags transformed into bushy hedges so that way you can see just how nice the side of the curbs look if they aren’t littered with regular trash bags. Simple execution and a simple solution to a pesky problem.