Guerrilla Freelancing

5 ways to benefit from twitter marketing where others fail

Marketing on twitter is a great way to gain attention, recognition and business. However, a lot of people are going about it the wrong way. And a lot of people are giving the same recycled advice so I thought I’d drop some of my own thoughts on the subject here since twitter is “all the rage” lately. So below you will find five ways to market yourself, your services and anything else you’d like people to know about through twitter.

Auto-DM Messages

I made sure to put this first for a reason. People hate them. People can’t stand an auto DM. I am one of those people. However, Sitepoint had an AUTO DM marketing strategy that made a lot of sense. They required you to follow their twitter account and they would DM you a download link to their CSS book in PDF format for FREE! read more

13 analytics tools you can’t live without

Keeping track of your website, the amount of inbound links and visitor information can be overwhelming. Hopefully by the end of this article you will find a few good links to check out and ensure that you’re never wondering about your website ever again. With everything from unique visitor count to where your viewers are clicking on your pages, these analytics tools should give you all of the information you need to tweak and realign items on your website to ensure your visitors are getting the most out of your site, and your site is getting the most out of your visitors. If you’ve got some extra tools I left off the list, feel free to contact meand let me know so I can include it in a future article. read more

Market directly to your readers vices

Your marketing should not make the person on the receiving end second guess their decision to buy your product. If that is what happens, you’re marketing isn’t being effective like it should be. A key step in making sure your marketing efforts can work as well as you would like for them to is by making your marketing directly pull at your readers vices. We all have vices and I’m sure some of ours are the same. We all feel the same way when it comes to our vices as well. It’s something we know we (maybe) shouldn’t be doing, yet we just can’t seem to pull away. This is what your marketing efforts should target; vices.

Finding the vices of your target audience

The best way to find the vices of your target audience is to be your target audience. If you can mentally pull the vices from your own head, it can be easy to transition into a marketing plan that you could not resist. However, being in your target market personally isn’t always the case. In order to tap into your market and really dig into what makes them tick, you need to network. Sure, you can purchase some research that other people have done, but how will you know if it covers exactly what you’re looking for? read more

49 motivational quotes to kick yourself in the ass

Freelancers get caught in ruts. We slow down after a while. We start to stray from the main goals in our freelance careers. This post is (hopefully) going to give all of us the kick in the ass that I think we sometimes need in order to get back on track, get motivated and take over the world! Motivation to move forward is something I am sure all of us could use more of and that is why I put together this list. This article will give all of us daily motivation with 49 of the best motivational quotes (in my opinion obviously). Feel free to link people to this post with your friends or readers of your websites. I hope 2009 is a successful year for every one of my old (and new) readers.

Day 1

We are limited but we can push back the borders of our limitations - Stephen Covey

Day 2

Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence. - Helen Keller

Day 3

If you want to be creative in your company, your career, your life, all it takes is one easy step…the extra one. When you encounter a familiar plan, you just ask one question: “What ELSE could we do? - Dale Dauten

Day 4

When you arrive at your future, will you blame your past? - Robert Half

Day 5

It is the very essence of good leadership to give away all credit for positive achievement, to identify only team goals and always to refer to them as such. - Joe Klock

Day 6

The unfortunate need people who will be kind to them; the prosperous need people to be kind to. Aristotle

Day 7

You cannot do a kindness too soon, for you never know how soon it will be too late. - Ralph Waldo Emerson

Day 8

The way to gain a good reputation is to endeavor to be what you desire to appear. – Socrates

Day 9

In the long run, men hit only what they aim at. Therefore, though they should fail immediately, they had better aim at something high. - Henry David Thoreau

Day 10

Life is ten percent what happens to you and ninety percent how you respond to it. - Lou Holtz

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Past, Present and Future

If today is the yesterday of tomorrow and what you thought your life was going to be like when you were a child differed from when you were a teen – and from a teen to today – then why are we always striving to recreate the effects that others have already mastered? From design to marketing – we’re recycling the same concepts and techniques that others have already mastered.

Why are we not trying to create the next big thing? The next big exciting trend that thousands of others will follow, mimic and recreate.  If you’re in the lead and you’re the innovative one that everyone else is following, the benefits are endless. From the influence on the industry you’re in to the endless exposure you’ll get for being the first – why wouldn’t you want this?

Do you really like chasing the coat tails of the ones in your industry that are the “experts” right now? Do you think you couldn’t be that expert if you’d push yourself a bit harder? At one time, those “experts” were also new to the industry and probably had a group of people ahead of them that seemed to be the “kings/queens of the industry”. So what is stopping you from being innovative and being the industry leader?

Again, if what you thought your life was going to be like ten years ago is NOTHING like it is today, why wouldn’t you believe that your life ten years from now will be completely different as well?

If tomorrow isn’t promised, what are you doing today to make sure you’re leaving your mark? Or are you just skating by?