Guerrilla Freelancing

15 draw backs to working as a full time freelancer

If you’ve been reading things online lately, you’ll see a lot of “Freelancing is the greatest” or “Freelancers are getting rich”. Something along those lines anyways. Freelance is the new buzzword for marketers to try and sell you stuff. With the recession here in the US, I find it only fitting to share some of the draw backs of full time freelancing. Yes, it can be a great gig, but I feel it’s right to let potential freelancers know the opposite side of the fence as well. read more

10 guerrilla marketing tactics for designers

Guerrilla Marketing is a huge part of being a Guerrilla Freelancer. Guerrilla Marketing is also a great way for creative people to show just how creative they can be. Sure, you can buy ad space online or newspaper/magazine advertisements, but lets be honest with each other, these things are seriously old school when it comes to marketing. So how do we go about creating guerrilla marketing campaigns for ourselves that will not only gain attention but also help generate sales and future business for our freelance businesses? read more

Jack of all trades & master of (n)one?

Being a guerrilla freelancer can be tough. But how do you handle it? Are you the micromanaging type who cannot let tasks be done by others or are you free to delegate your tasks and focus on what makes you tick the most? In my previous article I talked about whether or not we should hire a sales staff right away and this post kind of falls in line with that. In this article I want to figure out (with your help) if freelancers are meant to be a jack of all trades or a master of (n)one. read more

Business basics: should we hire sales staff right away?

You may be a shy person. You may be scared to speak in front of crowds. You might just not be that confident in your product/service yet. No matter what the reason is behind it, you are sitting there right now wondering “should I just hire one-two people for sales and focus on what I know best?” You’ve seen affiliate programs for great products/services pop up all over the place, and if there are people out there making a full time living at it, then odds are they are better at the sales than you would be right? read more

Building your freelance design business with only $25.00

Many of us who are full time freelancers did so after saving 6 months living expenses (myself excluded – but that’s another story). We also spent a lot of time wondering where to begin, what we needed, what was the essential items for starting our freelance design business. This could also apply to writers, illustrators and other freelancers as well, but for this article I want to focus on the web design freelancers like myself.

Would you think it’s possible to start your freelance business for $25.00 only? What would the excuses be for not jumping into the freelance business if starting was no longer such a large hurdle? Would knowing how to get started for only $25.00 help you to feel more relaxed about getting your freelance business off the ground? When you’re guerrilla freelancing, it’s all about thinking outside the box and approaching things from a different angle, and that’s exactly what this article does; it approaches a seemingly big problem and turns it into one that costs the same as lunch and a coffee. read more