How to build your own guerrilla marketing strategy
A guerrilla marketing strategy is the polar opposite of a business plan. It's a simple, 7 sentence plan that outlines some very key aspects of your overall business and marketing goals. Nothing more, nothing less. Today I am going to show you the seven steps to building your own guerrilla marketing strategy and outline one of my own along the way. Quick Overview The purpose of the marketing – The physical action you want your prospect to take. How you’ll achieve this purpose ...